A teenager creates a deepfake that tanks a stock. A political ad goes viral—nobody knows it's AI. 90% of synthetic content is undetectable. The EU AI Act mandates labeling by August 2025. Platforms that can't verify face €35M fines. Prism is the compliance layer they're scrambling to find.
Now in private beta. Join 200+ platforms on the waitlist
Uploaded 2 minutes ago • 4.2 MB
Uploaded 15 minutes ago • 2.1 MB
Uploaded 1 hour ago • 156 MB
All labeling requirements met
Everything you need to verify, label, and track AI-generated content. One API, four products, complete coverage.
Cryptographic signatures for content origin. Know exactly what created it, what AI was used, and the full chain of custody.
Drop-in verification for any platform. Display provenance, detect AI content, and auto-label for compliance.
Track and compensate creators whose work trained AI models. The consent layer the industry needs.
Enterprise-grade auditing for AI usage. Stay ahead of EU AI Act, state regulations, and industry standards.
Comprehensive SDKs, type-safe APIs, and documentation that respects your time.
The regulation takes effect in phases through 2025-2027. Here's exactly what Prism covers.
AI systems interacting with humans must disclose they are AI. Content that appears to be real but is AI-generated must be labeled.
Content that manipulates images, audio, or video of real persons must be disclosed as artificially generated or manipulated.
General-purpose AI providers must document training data and processes. Copyright compliance becomes mandatory.
The C2PA standard (backed by Adobe, Microsoft, BBC) enables tamper-evident provenance for all content types.
Violations can result in fines up to €35 million or 7% of global annual turnover, whichever is higher. The first enforcement actions are expected in H2 2025.
200+ platforms are integrating Prism to build trust into their products.
"Prism helped us auto-label 47M AI-generated videos in our first month, keeping us ahead of EU requirements."
"Creator attribution increased artist payouts by 23%. Now AI image creators get paid when their style influences outputs."
"We caught 12 deepfake news stories before publication in Q1 alone. Prism is now part of our editorial workflow."
From social platforms to enterprises to regulators—Prism serves the entire trust ecosystem.
Auto-label AI content, verify uploads, and protect users from synthetic media.
Verify source authenticity and maintain editorial standards in the AI age.
Enforce AI transparency laws and verify content in official communications.
Audit AI usage across your content supply chain. Ensure vendor compliance.
Sign outputs at generation time. Build trust into your models from day one.
Protect IP, track derivatives, and enforce licensing across AI-generated content.
Verify AI disclosure for client campaigns. Avoid regulatory exposure.
Build trust in AI-generated assets with verified provenance and attribution.
Pay for what you verify. No minimums. Enterprise plans for high-volume needs.
Ex-Google, Adobe, and Cloudflare. We've built systems that billions depend on.
CEO & Co-founder
Ex-Google Security Lead. Built Chrome's Safe Browsing. Stanford CS PhD.
CTO & Co-founder
Ex-Adobe, C2PA architect. Built Content Credentials infrastructure. MIT PhD.
VP Engineering
Ex-Cloudflare, built Workers runtime. 15+ years distributed systems.
VP Product
Ex-Stripe, led Identity verification. Helped build Radar.
We know what you're going to ask. Here's the honest answer.
They're trying. But trust infrastructure requires neutrality. Would you trust Google to verify AI content when they make AI content? We're the Switzerland of AI trust—we verify everyone, compete with no one. That's why Adobe, Shutterstock, and competitors all integrate with us.
Detection is table stakes. The moat is the provenance network. Every signed piece of content strengthens verification of future content. Every platform that integrates makes the network more valuable. We're building the "certificate authority" for AI content—that's a standards-layer moat.
That's exactly why we're provenance-first, detection-second. Detection is an arms race. Provenance is mathematics—cryptographic signatures don't get "outsmarted." We sign content at creation, so even if detection fails, authenticity is provable.
Compliance gets us in the door. The platform is the business. EU AI Act forces adoption, but our land-and-expand is massive: start with compliance dashboard → add detection API → integrate provenance → become the trust layer. $499/mo becomes $50K/year enterprise contracts.
$47B by 2030 (content authentication + AI governance + creator royalties). We win because we're 18 months ahead, C2PA-native from day one, and already the default integration for EU compliance. First-mover in a standards market creates lasting power.
The platforms that solve content authenticity will win the next decade. The infrastructure is ready. Are you?