Prism – The Trust Layer for the AI Age
Prism is building trust infrastructure for the internet—and proving it works with a killer app.
The Two-Layer Play
Layer 1: Infrastructure (B2B)
The “Stripe for verification” that every platform needs:
- Provenance API: Cryptographic proof of content origin (human vs AI, which model, when created)
- Verification SDK: Drop-in verification for any platform with 99.7% accuracy
- Compliance Dashboard: EU AI Act automation, audit trails, multi-jurisdiction support
Layer 2: Prism News (Consumer)
The first news platform where truth is cryptographically verified:
- Reputation-staked attesters: Organizations (Reuters, BBC, AP) stake their reputation on verdicts
- Trust scores: See exactly who verified what and why
- On-chain records: Every verification sealed on blockchain forever
- No single arbiter: Consensus of trusted sources, not centralized decree
The Pitch
“We’re building the trust layer for the AI age. Our infrastructure powers verification across platforms. And we’re proving it works with Prism News—the first news platform where truth is cryptographically verified.”
Why This Strategy Works
| Element | Why It Matters |
|---|---|
| Infrastructure creates moat | Every platform using our API makes the network stronger |
| Killer app proves value | Prism News shows what trust looks like when done right |
| Flywheel effect | News → attesters → infrastructure → platforms → adoption |
| Data advantage | Every verification trains models, builds reputation graph |
| Multiple revenue streams | API fees, enterprise contracts, subscriptions, licensing |
The Problem We Solve
For Platforms & Enterprises:
- Can’t distinguish AI content from human content
- EU AI Act mandates labeling (fines up to €35M)
- No audit trail for content provenance
- Training data liability (NYT vs OpenAI)
For News & Truth:
- Fact-checking is too slow (days after viral spread)
- Centralized arbiters with no accountability
- No skin in the game for accuracy
- Misinformation spreads 6x faster than truth
The Attester Network
Prism News uses tiered verification:
| Tier | Type | Examples | Reputation |
|---|---|---|---|
| Tier 1 | Major News | Reuters, AP, BBC, NYT | 97-99+ |
| Tier 2 | Domain Experts | Harvard, WHO, Nature | 90-97 |
| Tier 3 | Fact-Checkers | Snopes, PolitiFact | 85-95 |
| Tier 4 | Community | Verified individuals | Earned |
Economics
For Attesters:
- Reputation staking (accuracy increases influence)
- Verification rewards (PRISM tokens for accuracy)
- Slashing for errors (real stakes)
- Speed bonuses (first accurate attester rewarded)
For Prism:
- API fees from platforms ($0.001/verification)
- Enterprise SaaS ($499+/month)
- Prism News subscriptions ($9/month)
- Platform licensing deals
Analogies
- AWS: Built infrastructure, then Amazon.com
- Stripe: Built payments, then Stripe Atlas
- Cloudflare: Built infrastructure, then consumer products
We’re building the verification rails AND the destination.
The Vision
The internet needs a trust layer. Every platform will need to:
- Verify if content is AI-generated
- Label it properly for compliance
- Track provenance for legal protection
Prism becomes the primitive that every piece of content passes through. And Prism News proves it works.